Free ROI Calculator
Free EMV Calculator: Measure Your
Event's Earned Media Value
Use this free EMV calculator to find your event's earned media value — the dollar equivalent of all the organic reach, impressions, and shares your event generated. Enter your numbers below to turn attendee advocacy into a metric you can put in front of sponsors and leadership.
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Event Details2
Your ResultsExpected or registered attendees for your event
Different event types see different engagement rates
Senior audiences have larger networks and higher ad value
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Frequently Asked Questions
EMV is the estimated dollar value of media exposure you earned organically — shares, mentions, impressions — rather than paid for. It lets you quantify word-of-mouth and advocacy.
EMV multiplies your earned impressions or engagements by a cost-per-equivalent rate (what that reach would have cost via paid media). This calculator does it automatically.
It turns “the event felt buzzy” into a number you can report to sponsors and executives, proving ROI beyond ticket sales.